Thursday, March 8, 2012
I wear may hats or beanies, depending on the weather outside, one such responsibility is producing the playbills for Thomasville On Stage And Company. In the process of compiling character bios, synopsis, director's notes, etc... I photograph the rehearsals and use the photos in advertising. Sometimes I actually feel a bit more creative than others and quite often end up with photos that I enjoy looking at... These are a few from a show shot during the 2010 Christmas season.
Wednesday, September 28, 2011
As part of the lecture in class, I explained to the students the difference between a horse and camel. This concept relates to the process of design, but more specifically the testing or feedback phase.
Generally when a designer begins a project they meet with a client who has a design challenge, the designer then takes the client's information and develops it into a composition based upon the client's vision. After presenting the creation to the client, some of them give feed back to make minor changes, some love the design as is, but then some involve a third party in the critique process. This is where the camel is conceived.
After several people in the third party group have given their opinion on the design challenge, the client returns to the designer with various modifications that generally don't follow the vision or mission of the original design challenge. After the changes have been applied to the composition, the design then morphs from a majestic thoroughbred into a rough worn camel.
The importance of this concept is to maintain integrity of a vision. There must always be a leader for a project that maintains the integrity of a project so that it is successful. Setting the vision of a horse and developing a horse.
Friday, July 30, 2010
One of the major rules of advertising is to be socially responsible. Inform the public of a product or service in a manner that promotes healthy behavior and does not harm them. Not only is it the responsibility of a manufacturer or ad agency to uphold these values but society as a whole to adhere to them.